We all know that first impressions make lasting impressions, right? Well making sales online is no different. The first impression a potential customer has of you, is the first picture on a listing. That’s it. Bad pic= no sale. A good cover shot can not only sell that listing, but it can help sell it at a higher price, and if it grabs their attention they will go into your closet and possibly buy more from you!
When I look back to when I first started selling things online, I’m embarrassed of how I used to post listings, and proud of how far I’ve come and how much I’ve learned (mostly through trial and error). Here are five things to help get you started!
1. Background. I’m putting this first because it sets the stage for everything that follows (however, I don’t think it’s as important as number 2). Think clean. Easiest choice is a white background. A white poster board, foam board, or even a flat white sheet are great inexpensive options that many pro’s use. If you just want to take a picture fast and not deal with an actual background, just please make sure there’s no clutter in the photo. I don’t need to see that pile of laundry on your floor, your vacuum cleaner, or that stack of bills you’re trying to pay for by selling this to me.
2. Lighting. Day light. Natural light. Honestly, this is the ONLY option for a clear, bright, and accurate photo unless you have PRO studio equipment. That $50 kit you got on Amazon is great, but it doesn’t compare to natural light. Trust me, I know the only time you have is at night to take pictures. I’m with you. I tried spotlights, new LED daylight bulbs, 5 lamps in one tiny room. You can not accurately show colors without natural light. You’ll spend an hour doing number 5 on each picture if you try to recreate natural lighting. Again, trust me because I did that!
3. The Rule of Three. The item you have for sale should be styled with two props that showcase your items beauty. Show the customer how you would wear that dress. Even if she wouldn’t wear that dress with those flats, you’re putting the idea in her head of what she thinks would look better (from her own closet) with your dress.
4. Props. I already suggested shoes, but there’s so many things you can use in your rule of three styling. Jewelry, flowers, notebooks, water bottles, or even better pair the top you’re selling with a pair of jeans and stilettos that you’re selling. Make sure to add in the description that the other items are also for sale in your closet!
5. Edit. Editing is an entire blog all on its own. I’ve used at least 6 different apps to edit my photos. The one I’m currently loving is PicsPlay. You do have to pay for extras like having their watermark removed from your pictures, but it’s an investment worth the money in my opinion.
So those are my 5 basic tips to get you thinking about your cover photos. What would you add? I’d love to hear from you!